Scent pop-ups and filters: how to simplify choosing a perfume in a catalog with hundreds of items

Choosing a perfume in an online store often turns into a difficult task: hundreds of bottles, thousands of notes, dozens of brands. Without the opportunity to test the fragrance in person, the buyer is guided by the description, reviews and visual associations. Therefore, convenient filters, pop-up tips and thoughtful layout of cards play an important role in the digital experience , which help narrow the choice and quickly find what really suits you. From simple checkboxes to intelligent assistants – the interface should become a navigator in the world of fragrances, and not an obstacle. In this article, we will consider which tools make choosing perfume online easy and fun.

Filter by perfume notes

One of the most effective ways to simplify the choice is to filter by aroma notes. Most users, even without being experts, focus on their favorite components: vanilla, bergamot, sandalwood. By providing the opportunity to choose by such criteria, the store helps the user feel more confident.

To implement the filter, it is important to create a clear structure. Top, middle and base notes can be visually separated, indicating how long each of them is felt on the skin. This adds transparency and makes the choice more conscious. It is also worth using icons or color codes to indicate groups of aromas – fruity, woody, oriental, etc.

The interface should be responsive: when you select a certain note, the list of products is instantly updated. This creates a sense of “live” interaction and speeds up the process of choosing perfume.

What to include in the note filter:

●     Divided into top, middle and base notes

●     Display popular ingredients

●     Ability to select multiple notes at once

Brand and price filters

Not all buyers search for perfumes by notes — many focus on the brand or price range. It is important for them to quickly cut off unsuitable options and focus on those products that match their preferences and budget. That is why filters by brand and price are an integral part of any catalog.

Filtering by brand should be implemented as an alphabetical list or popular logos with the ability to search. For the convenience of users, each brand can be supplemented with a short description or new products and bestsellers can be noted.

The price filter is best implemented using a slider that allows you to select a range. It is also useful to add buttons “up to 3,000 ₽”, “3,000–7,000 ₽”, etc. to speed up the selection process.

What is important when implementing these filters:

●     Alphabetical sorting of brands

●     Price slider with step

●     Possibility to combine filters by brand and price

Tooltips in the catalog

Hints are unnoticeable assistants that guide the user without being intrusive. When hovering over a product card, you can display short information: main notes, durability, seasonality, reviews. This eliminates the need to go to a separate page and speeds up the comparison of fragrances.

Such pop-up blocks are especially useful in long product lists. The user quickly scans the catalog, receiving key information “on the fly”. This improves convenience, reduces decision-making time and reduces the number of accidental transitions.

It’s important that pop-ups appear instantly and are easy to read. Avoid text overload — just the gist, complemented by visual elements like icons and mini-photos of the bottle.

What data should be shown in the tooltip:

●     Main notes and character of the aroma

●     Number of reviews and rating

●     Seasonal or occasion icons (evening, office, summer)

Interactive selection assistant

A digital consultant is an innovative solution that offers perfumes based on the user’s answers. This can be a simple survey or a full-fledged chatbot that asks clarifying questions: “What time of day do you plan to use the fragrance?”, “What notes do you like?”, “Which brand do you prefer?”

After a few steps, the assistant offers 3-5 suitable options. This not only increases the likelihood of a purchase, but also involves the user in the process, creating the effect of an individual selection. This is especially relevant for new buyers who do not know where to start.

Developing such a tool requires thoughtful logic, but even the basic version can significantly increase conversion. The main thing is to provide a clear interface and not overload the user with questions.

Functionality of the interactive assistant:

●     Personalized recommendations based on multiple parameters

●     Remembering preferences for repeat visits

●     Possibility to save the selection result

Search by keywords and reviews

When a user knows what they want but doesn’t remember the exact name, smart search comes to the rescue. It should “understand” synonyms, partial matches, even spelling errors. For example, the query “vanilla winter” should display warm aromas with vanilla notes, suitable for the cold season.

It’s also important to provide the ability to search by reviews. For example, a user can type in “long-lasting office perfume,” and the system will suggest popular scents with high ratings and relevant tags. This creates a sense that the store understands the customer’s needs.

The search bar should always be available, ideally with autocomplete. This saves time and makes the path to purchase easier.

What improves search:

●     Natural language and error support

●     Filtering within search results

●     Suggestions and autocomplete on the fly

Combining filters and hints in a single interface

The maximum effect is achieved when filters and prompts work in a single system. This means that the user, having selected, for example, “jasmine fragrance up to 5,000 ₽”, immediately sees cards with brief information, can hover over them and get pop-up clarifications. This approach makes the interface lively and responsive.

It is important that the selected filters are displayed at the top of the page and can be quickly reset. This gives a sense of control and makes navigation flexible. And the adaptive interface allows you to maintain all the functionality even on mobile devices.

It is equally important to consider behavioral metrics: if a user often selects the same filters, offer them on their next visit. This makes the interface truly personalized.

Integration solutions:

●     Display active filters with a “reset all” button

●     Hover pop-ups

●     Adaptation to mobile devices without loss of functions

Modern customers expect not only a wide range of products from an online store, but also convenience. Intuitive filters, smart tips and personalized assistants make searching for a fragrance a comfortable and even exciting experience. Technically competent implementation of these elements increases conversion, reduces refusal and increases loyalty. The less the user thinks about navigation, the more he or she is focused on choosing their ideal fragrance.

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